http://www.theguardian.com/music/2014/jan/01/beyonce-redefined-release-album-adele
Really useful article looking at how Beyonce released her most recent album. If a pop star with her status is releasing an album only on the internet, without any pre-promo and making the music video the focus of her music - what does this say about how technology is changing the music industry and the importance of the music video as a promotional tool? A sign of things to come or just an industry gimmick? You decide. Useful as both a piece of research and planning into industry practices and also for Media in the Online Age.
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